Product Manager

Product Manager

A product manager is the person who drives the development of a product, defining its strategy, roadmap, and features. They are responsible for identifying customers' needs and the larger business objectives that a product or feature will fulfill, articulating what success looks like for a product, and rallying a team to turn that vision into a reality.

confusion about what a product manager is likely stems from the recency of the role. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers

Specific responsibilities vary depending on the size of the organization. In larger organizations, for instance, product managers are embedded within teams of specialists. Researchers, analysts, and marketers help gather input, while developers and designers manage the day-to-day execution, draw up designs, test prototypes, and find bugs. These product managers have more help, but they also spend more time aligning these stakeholders behind a specific vision.